To ensure all brand elements are managed properly and presented consistently, brand illustrations are classified into three types based on situations they are utilized in the product.
Spot illustration is the simplest and most literal expression of a concept.
Used Scene / badges graphics, system notification, and other small spaces in the product.
Scenario illustration serves a good role when you want to bring specific scenarios to people.
Used Scene / features screens, popup screens, dialogue screens, banners, etc.
Hero illustration can be presented on the larger screens well and it is usually used to visualize the overall image of the brand.
Use situation / hero images, key visuals, on boarding screens, etc
Building illustration in product