Intrigued from social media and web before visiting SFMOMA
Visitor in SF area could see ads of SFMOMA on social media and from there we'll introducing our concept and raise attention.
Connecting and interacting while visiting SFMOMA
Visitors could help create their own avatar by reacting to artworks while exploring SFMOMA. They could also see other people's reaction thus feel like are part of something bigger and interacting with people in a digital way.
Recieving and Sharing after visiting SFMOMA
User is able to get avatar result and share it after visiting the museum, creates a mutual interaction within their friends and family.